Full Job Description
About Us
Welcome to Northern Lights Digital Innovations, a leading technology company based in Lester Prairie, Minnesota. We pride ourselves on delivering exceptional digital experiences to our clients through cutting-edge technology and innovative strategies. Our commitment to excellence has earned us a reputation as a leader in the digital marketing industry, and we are seeking a passionate and skilled Digital Content Strategist to join our dynamic team.
Job Overview
As a Digital Content Strategist, you will play a crucial role in shaping the voice and narrative of our brand across various digital platforms. You will be responsible for developing and executing content strategies that drive engagement, enhance brand visibility, and ultimately contribute to the overall success of our marketing efforts.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with business goals and target audience needs.
- Collaborate with cross-functional teams including marketing, design, and product to create cohesive and engaging content.
- Conduct thorough research to understand industry trends, customer preferences, and competitors.
- Manage and optimize all digital content on our websites, social media platforms, and email marketing campaigns.
- Analyze content performance using analytics tools, making data-driven decisions to enhance engagement and return on investment.
- Oversee content creation by coordinating with writers, designers, and multimedia specialists to ensure consistency in messaging and branding.
- Stay updated with the latest digital marketing trends and best practices to keep our strategies ahead of the curve.
- Conduct A/B testing on various content types and strategies to identify the most effective approaches.
- Develop and maintain an editorial calendar to ensure timely delivery of content.
- Create compelling copy for targeted campaigns, ensuring all content is aligned with our brand voice and guidelines.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, marketing, or related roles.
- Strong understanding of SEO best practices and digital marketing principles.
- Exceptional writing, editing, and communication skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and analytics tools such as Google Analytics.
- Experience with social media marketing and best practices.
- Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
- Creative thinker with a passion for storytelling and the digital landscape.
- Proactive attitude with a willingness to learn and adapt to new technologies.
What We Offer
At Northern Lights Digital Innovations, we believe our employees are our greatest asset. We offer competitive compensation packages and a positive work environment that fosters creativity and growth.
- Competitive salary and performance bonuses
- Health, dental, and vision insurance
- Retirement savings plan with employer matching
- Generous paid time off and holidays
- Continuous professional development opportunities
- Collaborative and innovative team culture
- Flexible work schedule and remote work options
Why Lester Prairie?
Lester Prairie is a vibrant community located in the heart of Minnesota, offering a blend of small-town charm and easy access to cultural and recreational activities. With its beautiful parks, excellent schools, and welcoming atmosphere, it’s an ideal place for both work and living. By joining Northern Lights Digital Innovations, you will enjoy a fulfilling career while being part of a supportive community.
How to Apply
If you are ready to take your career to the next level as a Digital Content Strategist at Northern Lights Digital Innovations, we encourage you to apply! Please submit your resume, a cover letter highlighting your relevant experience, and a portfolio showcasing your best content work.
Join Us in Shaping the Future of Digital Content!
We are excited to welcome a new member to our team, someone who shares our passion for digital content and innovative strategies. If you are looking for a place to thrive professionally while making a significant impact in a growing company, Northern Lights Digital Innovations may be the perfect fit for you!